Toyo Tires is encouraging Australia’s car clubs to express interest in partnering with the brand as part of a campaign to raise the profile of Toyo’s Proxes range of tyres among automotive enthusiasts.
Toyo Australia Limited marketing manager Jose Angeles said Toyo and the Proxes range of tyres hold a long-standing relationship with Australian motoring enthusiasts.
“With performance-enhancing fitments catering to enthusiast vehicles of all types, a more direct relationship with Australia’s car clubs is a logical fit for Toyo,” Mr Angeles said.
“Toyo Proxes meet the demands of drivers who want an improvement, not just a replacement.
“From Toyo Tires Drift Australia to one make racing or car shows and commutes, Toyo has been there with enthusiasts. Toyo’s Proxes mean a better drive, a safer trip and a faster lap for the nation’s car buffs.”
The tyre maker has announced its first club partnership, with the NSW 86/BRZ Club.
The sponsorship will include a Toyota 86 and Subaru BRZ-specific technical information night at the manufacturer’s base in Minto, NSW, and a track day experience at Sydney Motorsport Park later this year.
Toyo’s Proxes range of tyres includes fitments capable of improving the handling performance of everything from a standard 86 to those competing in motorsports.
With the base of over 1,000 members growing daily, the club unites a unique community of likeminded car enthusiasts.
NSW 86/BRZ Club president Sho Mai said Toyo’s support will help to grow the club and bring new members to the community.
“This sponsorship will play a major role in helping us to take the club to the next level,” he said.
“There is shared passion for the 86 and BRZ among the New South Wales community, and as a club we aim to support the people and organisations that benefit them.
“Toyo’s sponsorship will strengthen the brand’s relationship with Japanese car enthusiasts.”
Expressions of interest can be directed to marketing@toyo.com.au
