Toyo Tires is getting behind the Blue September charity for the third consecutive year to help reduce the risk of men dying from cancer by creating awareness and contributing to vital research.
Funds will be raised through the sale of Blue September wristbands throughout the month of September at participating Toyo resellers.
Australia has the highest rate of prostate cancer in the developed world, and one in two Australian men will be diagnosed with cancer by the age of 85. The most common cancers causing death in men are lung, prostate, bowel, melanoma and testicular cancer.
Many of these deaths could be prevented through men making healthier lifestyle decisions, paying more attention to their bodies and seeking medical advice to enable early detection.
Each blue wristband has a space for the supporter to write the name of a person who inspired them to raise awareness about men's cancer.
Blue September director Mike Chapman thanked Toyo for its ongoing commitment to the cause.
"Toyo has provided us with a fantastic opportunity to reach right into the heart of our target market - men," said Mr Chapman.
"Working with Toyo's partners - Tyrepower, Tyreright and affiliated independents - we are able to not only raise money by selling wrist bands but also get the key message out there: that the early diagnosis of cancer saves lives."
Toyo launched the Blue September initiative close to home by holding a special staff day at the company's headquarters south-west of Sydney.
The day featured two-wheel joy rides in the Team Isuzu D-MAX stunt cars, a barbeque lunch and a health talk by Blue September ambassador and singer, actor, TV personality and barrister, Mark Holden. The activity raised money for the charity and promoted awareness of the issues related to cancer among Toyo staff.
It also created a forum where Toyo employees and stakeholders were able to have an open conversation and break down barriers about discussing health issues.
Toyo Tires managing director Michael Rudd is passionate about raising cancer awareness among his colleagues, partners and the wider community.
"Cancer does not discriminate, and is by its nature extremely unpredictable," he said.
"Right now, the two best ways to combat cancer are early detection and diagnosis, and ongoing research. The attitude Aussie men often have towards their own health is 'she'll be right', and when it comes to preventing cancer that just isn't good enough.
"We need to be on the front foot and get Australian men to take a more active approach to their health, and this September will be the biggest and bluest yet," Mr Rudd said.
