In true All or Nothing fashion, Toyo Tire U.S.A. Corp. will once again have a major presence throughout the 2014 SEMA Show next month in Las Vegas.
Considered a brand of choice for performance car, light truck and outdoor adventure enthusiasts, Toyo Tires will be showcased in three areas: the main Toyo Tires display located on the first floor of the South Hall; the Toyo Tires Treadpass connecting Central and South Halls; and the Toyo Tires display outside, in front of the South Hall.
Toyo Tires Display (South Hall)
The centerpiece of the Toyo Tires main booth this year will be BJ Baldwin’s custom built pre-runner, Loki, doing a wheelie on new Toyo Open Country R/T tires. Loki will be in front of a massive video wall featuring #RecoilTwo, Two of Us and other high energy videos. Attendees can also expect to see one-of-a-kind car builds by renowned domestic and international tuners.
As always, the Toyo Tires booth will feature meet-and-greets with champion off-road racers and popular UFC fighters. Current signers include Off-Road Champion BJ Baldwin as well as six-time X-Games Gold Medallist and Off-Road Truck Racing Pro Jeremy “Twitch” Stenberg.
Also appearing will be UFC Bantamweight Champion TJ Dillashaw; UFC Flyweight Champion Demetrious “Mighty Mouse” Johnson; UFC featherweight Chad Mendes; UFC Light Heavyweight Dan Henderson and UFC Lightweight Donald “Cowboy” Cerrone. Toyo Models will also be signing throughout the week. Stop by the booth or follow Toyo Tires on Twitter for an appearance schedule.
Toyo Tires Treadpass Exhibit
The Toyo Tires Treadpass is a unique experience connecting attendees to the South and Central Halls. Visitors can check out nearly 30 custom vehicles and then recharge their bodies and their devices in the unique Recharge Lounge. The lounge will feature an oxygen bar and charging stations as well as massage therapists Tuesday thru Thursday.
Fans will also have the chance to get autographs from the Toyo Models at the end closest to South Hall.
Toyo Tires Outdoor Display
The yet-to-be-unveiled, Toyo Tires display in front of the South Hall will offer a unique video and photo experience that should be on every attendee’s must-see list.
Whether in an official Toyo Tires display or walking through the Las Vegas Convention Center, the brand will be seen on hundreds of vehicles including those in major exhibitor booths such as Honda, Hyundai, Ford and Scion.
