Buying four new Toyo tyres has won a Sydney man an all-expenses-paid trip to California, thanks to a promotion run by Toyo Tyre and Rubber Australia.
Edward Au can now look forward to an overseas summer holiday, including two nights in Hollywood and family passes to Universal Studios, Disneyland and California Adventure Park.
"With two young children, this is the perfect holiday for us," said Mr Au.
"If we hadn't won the trip, I don't think we would have been able to go for quite a few years yet, if at all."
Mr Au said he based his decision to buy Toyo tyres on a number of factors, including the holiday promotion, strong value for money, favourable reviews and his own positive personal experiences with the tyres.
"I already had Toyos fitted to my car, and had never had a skid or a slide, so replacing them with another set of Toyos meant having the same consistent wet and dry performance for a good price," he said.
"I wanted tyres I could depend on, no matter what - in a pressure situation, you want to have absolute faith in your tyres.
"I read Australian and international publications and consumer sites, and Toyos never had bad press; the reviews reinforced the opinion I'd already had about Toyo as a quality Japanese tyre manufacturer, with tyres that rode well, gripped well and were quiet too," Mr Au said.
"Ronny King at King's Discount Tyres offered me a fair price and also told me about the $50 prepaid debit card and holiday promotion, which made my decision easy."
Mr King, owner of the Smithfield store, said that once his customers experienced Toyo tyres they wanted to stay on them.
"I've found over the past 25 years that, once I put a set of Toyos on a customer's car, the next time they want tyres I'll be fitting another set of Toyos," he said.
"For me, it means a lot of repeat business, thanks to happy customers.
"The quality of Toyo's Japanese manufacturing processes will get them over the line the first time," Mr King said.
"From then on, their positive experiences are more than enough for them to remain loyal to the brand."
Mr King can also look forward to an international holiday thanks to Toyo's promotion, with a week-long trip to Malaysia booked for the coming months.