Toyo Tire U.S.A. has announced Toyo as the Official Tyre of the Boston Red Sox® baseball club.
The Boston Red Sox are eight-time World Series champions and are considered the fourth most successful team in Major League Baseball since 2002.
The multi-year agreement includes Toyo Tires signage in Fenway Park, the oldest ballpark in Major League Baseball® (MLB®).
The Red Sox hold the longest sellout streak in the history of American professional sports (820 home games), and have the largest geographic market in MLB with six states and 14-million people. With a huge social media presence, the Red Sox are the most searched and most visited website in MLB.
They boast the second largest social media following among MLB clubs and on a global level, the Boston Red Sox were the third most attended sports organization in the world with over 3 million visitors in 2014.
They also have the third largest international fan base in MLB at 18.7 million. Forbes ranked the Red Sox the #6 most valuable sports brand in the world.
“Toyo Tires' focus on the quality of its product and commitment to its customers are values we understand and embrace as an organization,” said Red Sox SVP/Corporate Partnerships Troup Parkinson. “We are pleased to be able to call them a partner, and look forward to sharing with them what we hope will be an exciting season.”
In the US, Toyo Tires is also the Official Tire of UFC®, Tough Mudder™, Stadium Super Trucks and the National Auto Sport Association (NASA) as well as a major sponsor of the NHL’s Anaheim Ducks; Honda Center in Anaheim and the Cadillac Challenge.
To learn more about the Boston Red Sox and to view their season schedule, go to RedSox.com.
