Akira Nobuki, president of Toyo Tire & Rubber Co., Ltd. yesterday announced the start of a series of branding initiatives through the company’s support of AC Milan as a Premium Sponsor, kicking off with the start of the Serie A Italian professional football league 2014-2015 season from August 30.
In April 2014, Toyo Tires became the first Japanese company to sign a Premium Sponsorship agreement with AC Milan. The football club boasts a following of fans from all around the world, and will become an important source of branding content for the company as Toyo Tires continues to expand its business globally. The 2014-2015 season will be Toyo Tires’ first full season with AC Milan since concluding the partnership, and the company will unveil a number of activities showcasing the football powerhouse.
Toyo Tires has already launched a drawing campaign from 13 August that presented official AC Milan smartphone covers to 100 winners in celebration of the start of Serie A league play. The campaign ran through August 29 and received around 1,900 entries.
Toyo Tires is also planning a tour in which participating fans will attend games and provide firsthand reports of the Milan Derby with Inter Milan on 23 November. A campaign is currently underway to recruit 11 Toyo Tires reporters for the Milan Derby.
The 14 December match with Napoli will be a “Toyo Tires presents” match sponsor day. For this match, the Toyo Tires brand will be on full display at San Silo Stadium, AC Milan’s home venue, and plans are underway for projects to help boost AC Milan to victory.
Toyo Tires will also utilize content featuring AC Milan in its advertising material.
