Mazda has specified Toyo Proxes R40A tyres as original equipment for the first-ever Mazda CX-3.
Toyo Proxes R40A tyres will be fitted to 18-inch wheels on the high spec sTouring and highest spec Akari models of the first-ever Mazda CX-3 crossover sports utility vehicle.
The Proxes tyres will reduce cabin noise intrusion while providing class-leading performance for Mazda's inaugural crossover SUV.
Toyo's flagship tyre, the ultra-high performance Proxes range complements the CX-3's new-generation performance, SKYACTIV technology and Mazda's KODO 'Soul Of Motion' design philosophy.
Toyo Tyre & Rubber Australia tyre technical manager Steve Burke said the key to designing tyres to suit the highly anticipated Mazda CX-3 was to reflect the company's aesthetic and technological focus.
"The CX-3's OE tyre needs to reflect Mazda's global commitment to innovation and automotive thought leadership," Mr Burke said.
"The Mazda CX-3 is an ideal vehicle to showcase the class-leading comfort and performance of the Proxes range.
"The crossover SUV sub-category is growing rapidly and the launch of the CX-3 has been hotly anticipated by the motoring media and buyers alike.
"Being an 18-inch tyre with a 50 aspect, comfort and performance were the top priority. The R40A excels with class-leading handling and wet performance with a particular focus on markedly reduced cabin noise intrusion."
Mazda Australia predicts sales of 1000 CX-3s per month. Toyo's popular NanoEnergy 3 and Proxes C100 tyre are also well positioned as first replacement tyres for the Neo and Maxx spec models, which drive on a 215/60R16 tyre.
To model and test new tyre technology in the Proxes and other products ranges, Toyo employs its proprietary T-Mode Computer-Aided Design tool, which uses advanced simulations to gauge tyre attributes such as wet and dry grip, rolling resistance, tread noise and steering response.
"Toyo Proxes R40A tyres deliver the high standards expected from one of the world's most highly-regarded car makers," said Mr Burke.
