Footy Finals are here and Toyo Tires will be front and centre through the pointy end of the season at Melbourne’s Etihad Stadium.
Toyo increased its signage, backing Etihad Stadium’s stunning new twin-tier LED display system, by 650 per cent this season to dominate the goal ends.
The 600 metres of brilliant blue signage at the Lockett and Coventry ends of the pitch has so far achieved over 24 hours of live broadcast exposure to 18 million television viewers and 1 million fans at the venue. The signage puts Toyo Tires alongside brands like Toyota, Emirates and Carlton Draught.
In between the breath-holding, hand-squeezing finals moments Toyo’s ‘Tough As’ and Open Country A/T II television commercials will play on stadium screens.
Toyo Australia marketing manager Jose Angeles said the promotion was a coup for the Toyo brand.
“The footy finals frenzy is here and Toyo Tires will be filling screens in homes nationwide. The timing is spot on for a number of retail promotions and we cannot wait to see the volume that having Toyo blue blazing in front of millions will drive,” he said.
