About Us

HISTORY

2012

TOYO TOPS DRY BRAKING TEST

Toyo Tires has topped the dry braking test in the recent 2011 MOTOR Magazine Tyre Test scoring first place among nine tyre brands.

2011

VERSADO CUV LAUNCHED

Launch of Versado CUV to meet demand for a smooth, quiet, comfortable ride in crossover vehicles.

LAUNCH OF TOYOTIRES.COM.AU

The Toyo Tires website was made.

2010

ECO WALKER IS LAUNCHED

Toyo's fuel saver tyre with advanced silica compound.

PROXES T1 SPORT LAUNCHED

Toyo's first assymetric ultra high performance tyre.

2009

RANKED #1

Ranked #1 Overall Consumer Brand and #1 Overall Commercial Brand in Tire Review Magazine's Annual Tire Brand Study.

2008

SPONSORING

Toyo Tires sponsor the Drift Australia Series.

DRIVEN TO PERFORM LOGO

'Driven to perform' is our brand statement. The logo symbolises loyalty, inspiration and spirit of innovation.

2007

RANKED #1 OVERALL CONSUMER BRAND

Ranked #1 Overall Consumer Brand in the Tire Review Magazine's Annual Tire Brand Study.

SPONSORING

Toyo Tires sponsors the Drift Australia Series.

2006

RANKED #1 OVERALL CONSUMER BRAND

Ranked #1 Overall Consumer Brand in the Tire Review Magazine's Annual Tire Brand Study.

SPONSORING

Toyo Tires sponsors the Drift Australia Series.

2005

RANKED #1 OVERALL CONSUMER BRAND

Ranked #1 Overall Consumer Brand in the Tire Review Magazine's Annual Tire Brand Study.

SPONSORING

Toyo Tires sponsors the Drift Australia Series.

RANKED #1 OVERALL CONSUMER BRAND

Ranked #1 Overall Consumer Brand in the Tire Review Magazine's Annual Tire Brand Study.

2004

DOT Rated RSPEC tyre, Proxes R888

Launch of DOT rated RSPEC tyre, Proxes R888.

IMPLEMENTATION OF THE TOYO TIRES LOGO

Implementation of the Toyo Tires logo in order to build global brand consistency and value.

2003

'THINKING TYRES?...THINK TOYO'

Implementation of 'Thinking Tyres?..…Think Toyo' logo in the Australian market.

TRANSAS TEO TYRE RELEASED

The innovative Transas TEO passenger car tyre is released in Australia, made for lower fuel consumption and longer tyre life. One of the earlier brands to adopt an environmentally friendly tyre.

2002

VOTED #1 OVERALL CONSUMER BRAND

Voted #1 Overall Consumer Brand in Tire Review Magazine’s Annual Tyre Brand Study.

2001

 

NAMING RIGHTS SPONSOR OF MITSUBISHI MIRAGE CUP

Toyo becomes naming rights sponsor of Mitsubishi Mirage Cup Motor Racing Series (for 2001 to 2002) and supplies control tyre for this series, the Trampio R881 motorsport radial.

2000

PROXES RA1 LAUNCHED

Proxes RA1 launched a street-legal competition tyre designed specifically for Club Motorsport. CAMS approved for production car classes and historic groups N & S.

VOTED #1 OVERALL CONSUMER BRAND

Voted #1 Overall Consumer Brand in Tire Review Magazine's Annual Tire Brand Study.

1997

Name changed to ‘Toyo Tyre & Rubber Australia Limited'

Company name changed to ‘Toyo Tire & Rubber Australia Limited'.

 

1989

ULTRA-HIGH PERFORMANCE TYRE RELEASED

The acclaimed ‘Z’ speed rated 600F1 ultra-high performance passenger car tyre is released in Australia.

1985

TOYO TIRE AUSTRALIA LIMITED

Company name changed to ‘Toyo Tire Australia Limited’.

 

1981

THE SAMURAI LOGO

Implementation of the Samurai logo.

ALL STATES HAVE TOYO

Expansion of tyre distribution centres to all Australian states completed.

1977

TOYO AUSTRALIA LIMITED

Company name changed to ‘Toyo Australia Limited’.

 

1975

TOYO PRODUCTS COME TO AUSTRALIA

Importation and sale of Toyo brand passenger car and truck tyres begins.

 

1970

ESTABLISHED AS 'VACALUG AUSTRALIA LIMITED'

Business activities began with rubber mixing, earthmover tyre reconditioning, and Toyo brand earthmover tyre importation and sales.

1945

FOUNDED IN 1945

Toyo Tire & Rubber Co., Ltd. Established in Japan.